UrbanEats Food Delivery

UrbanEats Inc. is a startup poised to disrupt the food delivery industry with its innovative approach to connecting local restaurants with hungry customers. In 2023, they approached our creative agency, "CineBlend Productions," seeking assistance in launching their new food delivery service with an attention-grabbing commercial.


UrbanEats Inc.




Video Production and Digital Marketing Strategy



Project Objectives:

  1. Create an engaging and memorable 60-second commercial to introduce UrbanEats to the market.

  2. Highlight the convenience, variety, and affordability of the food delivery service.

  3. Establish a strong brand identity and message that resonates with urban dwellers.

  4. Generate buzz and attract both restaurant partners and customers to the platform.

Project Scope:


  • Conduct market research to identify target demographics and competition.

  • Develop a creative concept and storyboard for the commercial.

  • Secure locations, talent, and partner restaurants for filming.

  • Assemble a production team, including directors, cinematographers, and actors.


  • Shoot high-quality footage showcasing the diverse culinary offerings available through UrbanEats.

  • Highlight the speed and convenience of the food delivery service.

  • Create a visually appealing portrayal of urban life to connect with the target audience.

  • Film scenes featuring real restaurant owners and delivery drivers to build trust.


  • Edit the footage into a dynamic and cohesive 60-second commercial.

  • Incorporate upbeat music and relatable voiceover to convey excitement and convenience.

  • Use graphics and animations to illustrate the app's user-friendly interface.

  • Ensure the video effectively communicates UrbanEats' value proposition.

Digital Marketing Strategy:

  • Launch the commercial across multiple online platforms, including YouTube, Facebook, and Instagram.

  • Implement a paid advertising campaign targeting urban dwellers and food enthusiasts.

  • Leverage social media influencers to create buzz and generate user-generated content.

  • Monitor key performance indicators and adjust the ad campaign as needed to maximize ROI.

Results: The "UrbanEats Food Delivery Service Launch" commercial was a resounding success. Within the first month of its release, the video garnered over 5 million views across various platforms and led to a 200% increase in app downloads and restaurant partnerships. UrbanEats Inc. quickly established a strong presence in the food delivery market, gaining recognition for its convenience and support of local restaurants.

Lessons Learned:

  • Effective storytelling and visuals are vital for conveying a brand's message and building trust.

  • Leveraging social media influencers can significantly enhance a video's reach and credibility.

  • Monitoring campaign performance and making data-driven adjustments are critical for success in digital marketing.

This case study highlights how a well-crafted commercial video can help a startup gain traction and rapidly grow its customer base in a competitive market.

Snaps From the Project

"Working with your Productions on our 'UrbanEats Food Delivery Service Launch' commercial was a game-changer for our startup. They not only understood our vision but also translated it into a visually stunning and emotionally compelling video that resonated with our target audience. The commercial played a pivotal role in our rapid growth, helping us secure valuable partnerships and attract a significant user base. We couldn't have asked for a better creative partner, and we look forward to continued collaboration."

Sarah Rodriguez Founder & CEO, UrbanEats Inc.

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